Tim Cook, Chairman of the Board of Directors

Tim Cook is Managing Director of Collins Asset Management Ltd (Collins Group), an Auckland based private equity investment company. The Collins Group has a number of investments in technology, property, executive recruitment, medicine, manufacturing and the motor industry. It is a major shareholder in Safer Sleep LLC, holding 12%.

His earlier management career includes senior retail and operational management roles in the supermarket, retail food and fashion industry sectors. Tim also has an in-depth background in director, senior management level recruitment and executive search and appraisal work for a wide cross section of industry sectors.

Tim has been with Collins Group since 2003 where he was initially a business advisor to the Chairman of the Group and subsequently became a Director and CEO of Primecare Retirement Villages , their major investment . He then oversaw the sale of the business in 2005 and Collins Asset Management became a private equity and investment organisation.

Tim is a Director of a number of companies within and outside Collins Group. These include Cook Executive Recruitment, Auckland Heart Group, Cabco Group and Team McMillan BMW & Mini

Dr. Alan Merry, Board of Directors

Dr. Alan Merry founded Safer Sleep Ltd., serves as a consultant to the Company, and is a member of its Board of Directors. Dr. Merry's responsibilities include clinical leadership and product innovation.

Dr. Merry is Professor and Head of Department of Anaesthesiology at the University of Auckland. He is Chair of the Quality and Safety Committee of World Federation of Societies of Anaesthesia and former President of the Auckland Medico-legal Society. Originally from Zimbabwe, he also trained in Scotland before settling in New Zealand to practice anaesthesia. Dr. Merry is also a practicing cardiac anaesthesiologist.

Dr. Merry is co-author of the books "Errors, Medicine and the Law" (Cambridge University Press, 2001) and "Safety and Ethics in Healthcare: A Guide to Getting It Right" (Ashgate Publ. Co, February 28, 2007) as well as editor of the book "Essential Perioperative Transoesophageal Echocardiography" (Butterworth-Heinemann, 2003). Dr. Merry's numerous peer-reviewed publications predominantly reflect interests in safety in anaesthesia, medico-legal concepts related to negligence, cardio-thoracic anaesthesia, and the management of postoperative and chronic pain.

Regarding safety in anaesthesia, Dr. Merry and his research group in New Zealand are recognised internationally for their leadership. The group is continuing to research the area of anaesthesia safety and medication error. They have a published extensively on this topic.

A combination of his interest in safety and his experience as a long time practicing anaesthesiologist /anaesthetist led him to establish Safer Sleep Ltd. in 1997. Dr. Merry received a MB ChB from the Godfrey Huggins School of Medicine. He is a Fellow of the Australian and New Zealand College of Anaesthetists and of the Faculty of Pain Management of the Australian and New Zealand College of Anaesthetists.

Dr. Merry was recognised in 2009 as an Officer of the New Zealand Order of Merit (ONZM) for services to medicine, in particular anaesthetics.

Philip Thoreau, Board of Directors

Philip Thoreau is qualified as a New Zealand and Australian Patent Attorney and serves the varied intellectual property needs of local industry both in New Zealand and overseas. He is team leader in the branding, marketing, engineering, building and construction areas. Mr. Thoreau has over thirty years experience with Baldwins, one of New Zealand's largest and most respected intellectual property firms. He has served for many years as a board partner, deputy chair and chair of the firm and has coupled this with the application of intellectual property law to project and business commercialisation for clients both locally and internationally.

Mr. Thoreau is currently a Chairman of the Tokyo based Asian Patent Attorneys Association and an active member of a number of international intellectual property associations. He has developed, in conjunction with one of New Zealand's largest companies, policy and compliance frameworks for risk assessment and management in parallel importation and has also headed consultation processes and client submissions at Government level in connection with proposed changes to intellectual property law.

Mr. Thoreau is a regular commentator and presenter on major intellectual property protection issues of importance to business.

Dr. Mike Stabile, Board of Directors

Dr. Mike Stabile is Chief Medical Officer for the company and serves as Chairman of the Company's Medical Advisory Board, which is responsible for providing clinical and anaesthesia market assessments to Safer Sleep. Dr. Stabile co-founded Safer Sleep LLC.

Dr. Stabile trained in medicine and anaesthesiology at Harvard Medical School and Beth Israel Hospital in Boston and subsequently spent a year as Chief Resident/ Senior Registrar at Prince Henry Hospital in Sydney, Australia. He is a founding partner of one of the largest anaesthesia practices in the US and currently serves as adjunct Clinical Professor of anaesthesiology, Vanderbilt Medical School. In his career, Dr. Stabile has administered over 25,000 anaesthetics.

Dr. Stabile earned an MBA from Belmont University in Nashville and has been involved with healthcare start-ups Medquant and Nursing Resource Solutions. He is the author of several medical papers, book chapters and newspaper articles on the subjects of anaesthesia and safety.

Dr. Stabile served as a visiting Professor of Anaesthesiology at St. Louis University in 2003. He has worked as a volunteer on over ten international Operation Smile missions, twice serving as team leader. Dr. Stabile is on the Operation Smile Anaesthesia Council and serves as the Nashville Chapter President. He is on the Nashville Academy of Medicine Board of Directors.

Greg Batkin, Board of Directors

Greg Batkin is Chairman of the Board of Directors of a substantial private company that currently employs over 180 people. This company has activities in both the North and South Islands of New Zealand supplying customers nationally and internationally.

Until February 2010 Greg was Director of Investment Banking for Craigs Investment Partners (formerly ABN AMRO Craigs). He initially started in 2003 to head its Mergers and Acquisitions business where he led teams of professionals performing mergers, acquisitions, takeovers and capital raisings for a range of NZSX listed and unlisted businesses. Greg advised clients on various transactions across a wide variety of sectors including health, FMCG, energy, property, infrastructure, air travel and genetics. This included advising ABANO Healthcare in respect of unsolicited takeover offers from Masthead and Crescent Capital.

Prior to this Greg was Director of Investment Banking with ABN AMRO NZ. He provided transaction advice for various energy groups and Fonterra on the sale of New Zealand Diary foods to Rank Group.

After completing university Greg joined Westpac Merchant Finance, which saw him rise through the levels in the organisation over 13 years where he assumed responsibility for its tax based and structured finance activities and lead investment in excess of NZ$500m of redeemable preference share and similar instruments.